A large number of people from India swear by the services of amazon. Amazon and flipkart are always at war with each other and are always at close heels. Amazon has an equally large number of products as flipkart. In fact, Amazon apparently sells more than flipkart. Since amazon is an American company, it lacks the desi taste that would be preferred by an Indian. It would be wise to indianise its Indian domain. It would then be an instant hit amongst the masses.