The game's FUT mode lets players create their own teams FC 24 Coins. the FUT game mode players can create their own teams by selecting the roster of players from every FIFA league. If they are successful, they can earn coins which are used to buy loot boxes, also known as Ultimate Team packs. They comprise a random selection of players. Additionally players can use money from their wallets to purchase packs. The suit claims that EA utilizes artificial intelligence to enhance the difficulty in FIFA FUT mode to try to lure players into purchasing Ultimate Team packs. Ultimate Team packs.
According to the suit EA employs artificial intelligence technology known as Dynamic Difficulty adjustment and Adaptive Difficulty, which allows players to adjust the game's difficulty in real time. This could impact what happens in a match because it causes players to make poor passes or shots. The technology is intended to to keep players interested in order to prevent them from becoming bored during a game which is too easy or disengaged from a game that is too challenging.
However, the suit states that EA utilizes the technology to make games more difficult to trick players into purchasing loot boxes. This is referred to as "scripting" and is used by FIFA players. The primary complaint brought by the plaintiffs is that EA isn't able to divulge details about its "scripting" methods to players. They argue that the company has a motive to not to disclose the details in order to increase the number of loot boxes it sells.
The suit also asserts that this is in breach the California legislation on protection of consumers, and that EA has engaged in deceptive advertising by using scripting techniques. The lawsuit also includes the EA Madden as well as NHL games, which come with identical Ultimate Team modes. The game was released in the first quarter of 2020. EA set a records for FIFA microtransactions by making $1.1 billion on micro-transactions in the first quarter of the year.
This isn't the first time lawsuits were brought against EA for microtransactions. In August, a player claimed that the company "induced" to pay more than $600 in loot boxes for Fut 24 Coins for sale or Madden games from 2022. Loot boxes are not popular within the gaming world and have been banned in some countries like Belgium as they are deemed to be similar to gambling. As of the month of September EA removed an advertisement for FIFA microtransactions from a kids' magazine over the outrage of players.
