The consumption of spirits is continuously growing across the globe due to rising disposable income, growing favorable demographics, and changing consumer behavior. High demand for distinct cocktails has created a trend of using glass packaging for premium liquor. The product innovation of different types of spirits such as flavored liquors and development of bottled blended spirits are creating a demand for spirit glass packaging. Glass packaging design and type positively influences brand image, product differentiation, and product acceptability & preference. According to the data released by the UK-based Scotch Whiskey Association in 2023, the bottled whiskey blend was the highest exported product amongst several types of spirits by value, registering 59% of global exports in Asia Pacific. Per the report published by Fédération Européenne du Verre d’Emballage (The European Container Glass Federation) in 2022, consumers in European countries used 8% more glass as packaging material, while bag-in-box, metal, and plastic materials registered an overall decline of 24–41%. In addition, 7 out of 10 European consumers prefer recycled glass to preserve and protect beverages from health hazards after recycling, whereas 65% trust the quality of a product when contained in glass packaging.
A few players operating in the spirit glass packaging market are O-I Glass Inc, Toyo Glass Co Ltd, Ardagh Group SA, Verallia SA, Vidrala SA, Gerresheimer AG, Nihon Yamamura Glass Co Ltd, Vitro SAB de CV, BA Glass BV, HEINZ-GLAS GmbH & Co KGaAamong few others.
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