When you’re starting out as a freelancer, it can be tempting to undervalue your time and expertise in a bid to gain clients. However, pricing your services too low could make clients wary of hiring you, which could actually lead to a reduction in work. In addition to this, working for a minimal sum is unlikely to give you the income you need in order to pay your bills, which could lead to financial difficulties.
Furthermore, working for less than the market value quickly becomes demoralizing and demotivating, which could have a negative impact on the quality of your work. Price your time and your services fairly, and ensure your pricing strategy is in keeping with your experience, expertise and on a par with other freelance professionals.
your core business may be setting up hardware, devising cybersecurity strategies or providing IT maintenance, but working for yourself means you’ll have other tasks too. As a subcontractor, you could spend an inordinate amount of time discussing projects with prospective clients and chasing invoices, neither of which will be billable.
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