IMARC Group, a leading market research company, has recently releases report titled “Print Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The study provides a detailed analysis of the industry, including the global print advertising market size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the Print Advertising Market?
Report Attributes | Details |
Market Size in 2022 | US$ 33.4 Billion |
Market Forecast in 2028 | US$ 28.1 Billion |
Base Year of the Analysis | 2022 |
Forecast Period | 2023-2028 |
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The global print advertising market size reached US$ 33.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.1 Billion by 2028.
What is Print Advertising?
Print advertising refers to the use of physical printed materials, such as newspapers, magazines, brochures, flyers, and posters, to convey promotional messages and advertisements to a target audience. It is a traditional form of advertising that relies on the distribution of tangible materials through various print media channels. Print advertising typically incorporates compelling visuals, succinct text, and branding elements to capture the attention of readers and convey information about products, services, or events. While digital advertising has gained prominence, print advertising still holds relevance due to its tangible nature and ability to reach specific demographics through targeted placements in publications or direct distribution.
What are the Growth Prospects and Trends in the Print Advertising Industry?
The rise of QR codes and augmented reality in print advertising creates a bridge between the physical and digital era which represents one of the key factors driving the growth of the market across the globe. This increasing integration makes print advertisements more interactive and engaging which is fueling the growth of the market. In line with this, print advertising enables businesses to target specific demographics more efficiently which is boosting the growth of the market. Magazines and newspapers often cater to particular interest groups, which allows advertisers to reach their desired audience with precision, thus contributing to the growth of the market. In addition to this, many readers perceive printed publications as more trustworthy and credible than online sources which is driving the growth of the market. This perception positively affects the reception of advertisements placed in print mediums, thus facilitating the growth of the market across the globe.
Who are the Key Players Operating in the Print Advertising Market?
The competitive landscape of the print advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
What is Included in Market Segmentation?
The report has segmented the global print advertising market on the basis of type, end use industry and region.
Breakup by Type:
- Newspaper Advertising
- Magazine Advertising
Based on End-Use Industry:
- Retail
- Electronics and Telecommunications
- Insurance and Finance
- Others
Regional Analysis:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Download Sample Report: https://www.imarcgroup.com/print-advertising-market/requestsample
Key Highlights of The Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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