Parents used to worry about kids wasting their money on baseball cards and comic books, but in the 21st century there’s a new craze: video game cosmetics. They can be as tiny as an antennae topper for your car in Rocket League or a full makeover for your favorite character in DOTA II or League Of Legends. Some games sell cosmetics a la carte, but others prey on our lizard brain’s constant need for rewards with an addicting system of Loot Crates, Hextech Chests or whatever your favorite game calls them. You spend real world money on a box, which could be filled with rare and exotic items but is usually common garbage. But, that chance to pull something unique keeps you spending more. Virtual cosmetics are a $50 billion industry with more than 200 million users. And it keeps growing.
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