At the time, Widow took what she calls the "safe path" attending a college in her hometown and studying marketing while she figured out what she wanted to do professionally. That lasted two years before she impulsively dropped out and packed her bags for Los Angeles.
"I moved to LA because I wanted to get into acting and writing, but I never got the opportunity to do any of it, and suddenly I had to be able to afford living in LA," Widow laughed. "I started doing marketing and social media for some startups. They were looking for someone with a little experience and who knew how to use social media. One thing led to another and I started working marketing jobs."